Must-haves of good online content
- Understandable
- Easily accessible
Think about format requirements of platforms or subtitles - Visual
Informative (infographics, graphs or charts)
Funny (memes or gifs) - Strong emotional message
Capture the hearts and minds of people - Engaging
a) Ask people their opinions and response using action buttons or emoticons
b) Ask questions
c) Give them polls/surveys to fulfil
d) Keep track of and utilise the “trending topics” - Analyse and evaluate
Always measure and analyse your audience engagement and the success of your content
