How to

• Keep it captivating
• Take your audience to locations they would not have access to
• Be selective of what you stream
• Focus on topics you do research on and connect it with it
• Treat live broadcasts as events – send out invitation by mail and promote it via different channels

Requirements

1. Staff

• A host, someone to follow the comments and reactions and a cameraman

2. Preparation

• Write a script, agenda
• Make introductions and share basic information
• Promote your brand – use logos or banners in the background

3. Interaction with audience

• Collect questions and address them in a debate
• Talk to followers via Messenger
• Moderate comments
• Post interesting pictures or infographics before/ during the livestream in the comment section or as a watermark on the video.
• Use emojis to let audience vote on an issue during the livestreaming

4. Post-production

• Create short video(s) of highlights and further disseminated them

• All you need is a smartphone and tripod
• Check the necessary formats of videos
• Keep them short, max 2 minutes

Important elements

1. Setting

• Keep it different and fresh
• Take your audience to interesting places
• Have your brand visible and easily recognisable all the time

2. Sound

• Make sure the speaker is understandable
• No background noises that disturb the sound
• Consider adding subtitles

3. Good lighting
4. Post-production

• Add visual effects
• Add titles or post questions
• Add brand’s visuals
• Add graphs or infographics
• Highlight most important information